WARNING: Please understand before watching...
So many business owners fail to realise that talking about their solution is actually the very thing that is rapidly turning their buyers away, and because of that their inconsistent path towards sales success can feel more like they are bouncing on a trampoline than climbing a ladder.
Because without knowing the problem your business solves for its buyers, you’re destined for a never-ending uphill battle of squeamishly and forcefully convincing your prospects to buy from you. That’s a sales reality, and it’s one you’ll need to get used to unless something changes.
So let’s flip that equation. Wouldn’t it be easier if they convinced and sold themselves to you instead?
Want to know with conviction the problem your business solves? Ready to have your buyers convincing themselves to you as opposed to the other way around?
Take this opportunity. Complete the following questionnaire and book in a time below with a TPM for Sales team member to clearly language the problem your business solves for its buyers together.
If you think you’re just going to get forcibly ‘sold to’ on the upcoming call, it sucks to hear you’ve obviously had such a dismal buying experience in the past, but you have our promise that we left the dreaded ‘Hard Sell’ back in the 70’s where it belongs – and if for some strange reason that’s what you actually wanted to happen then you’ve come to the wrong place.
However, if you’re serious about what knowing ‘the problem you solve’ can do for your sales results, it would be a pleasure to see you implement what you learn on the call to send your sales numbers trending upwards.
Please note: Being able to language the problem your business solves for its buyers (as opposed to being able to describe your service or solution) will result in more business coming your way when combined with taking the right action. Please ensure you have the capability and resources to handle such business growth, as there is nothing worse than being unable to solve the problems of your ideal buyers that need your service the most.